T-Mobile: Mobilising consumers

In 2008, T-Mobile had the lowest market share, worst average revenue per user, lowest brand consideration and highest churn of the big four UK mobile operators.

Mobilising Consumers

Gareth Ellis Saatchi & Saatchi

T-Mobile's ‘Life's for Sharing’ campaign engaged the potential audience in live singing and dancing events that got them to reappraise a moribund brand


The oversupplied UK telecoms...

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