T-Mobile International AG & Company KG: Get More campaign

Kevin Teague

As the telecommunication industry spent $5.8 billion on consumer advertising in 2003, top competitors formulated brand identities that would gain them footholds in the industry.

T-Mobile International AG & Company KG: Get More campaign

Kevin Teague

OVERVIEW

As the telecommunication industry spent $5.8 billion on consumer advertising in 2003, top competitors formulated brand identities that would gain them footholds in the...

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