Synoptik – Age Campaign
Brand Name: Synoptic Age CampaignAdvertiser: SynoptikAgency: Grey CopenhagenPrize: SilverCategory: Luxury & Fashion
SUMMARY
Synoptik Holdings is a retail chain of opticians with 105 stores in Denmark, 38 in Norway (trading as Brilleland), and 98 in Sweden. The challenge for this campaign was to generate significant growth in net turnover in Scandinavia by creating a powerful tactical campaign with an involving discount structure.
CAMPAIGN OBJECTIVES
The quantitative objectives were defined in comparison to the same period in the previous year (March-May 2003):
To increase the combined...