Synopsys: Resurrecting the Synopsys Corporate Blog

Synopsys, an electronic design automation company, filled its corporate blog with compelling content and promoted it across social media.

Setting the Scene

  • As more non-chip companies get into the business of designing chips — think Apple, Amazon, Facebook, etc. — Synopsys wanted to expand its public profile beyond the usual chipmaking suspects.
  • Synopsys deemed the corporate blog as the right platform to underpin this effort of reaching the tech giants who are striking out on their own.
  • There was only one problem, this blog hadn't been touched in over a year.

The Assignment

  • In June 2020, The Hoffman Agency was tasked with resurrecting Synopsys' main corporate blog (From Silicon to Software).
    • The blog had 221 pageviews...

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