Synopsys: Resurrecting the Synopsys Corporate Blog

Synopsys, an electronic design automation company, filled its corporate blog with compelling content and promoted it across social media.

Setting the Scene

  • As more non-chip companies get into the business of designing chips — think Apple, Amazon, Facebook, etc. — Synopsys wanted to expand its public profile beyond the usual chipmaking suspects.
  • Synopsys deemed the corporate blog as the right...