Synopsys: Reimagining storytelling & SEO for Synopsys’ corporate blog

Synopsys, a US silicon chip manufacturer, redeveloped its corporate blog to drive brand fame, resulting in increases in blog traffic and organic search.

Synopsis

While we learned many lessons during the COVID-19 pandemic, a major one in the tech industry and beyond was how critical semiconductors are to modern society. Amid the global pandemic, demand for new vehicles, the race to digital transformation, the economic impact of wars, and the impact of chip shortages has drawn all eyes to the semiconductor industry. With more non-chip companies getting into the business of designing chips, tech reporters, business reporters and analysts have followed the industry closer than they have in years.

Recognizing this shift in mindset, Synopsis reached out to Hoffman in June 2020 to...

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