The importance of a strategic partnership between the client, market research agency and end consumer are demonstrated in this presentation through two case studies wherein the agency partnered with the client to gain insights into designing and positioning offerings, thereby expediting 'go to market strategies'.
Synergistic Co-Creation: A Blend of Art and Science
Deepa SomanLumière Business Solutions Pvt. Ltd., India
Prakash DadianiGodrej Industries, India.
Synergy is the working together to produce an effect greater than the sum of the individual...