Syndol - How new thinking and a massage showed that life can begin at 30
Nick Thompson, Adele Fogarty and Jo Whitby
This case study demonstrates the contribution made by some impactful and unusual advertising in the rejuvenation of Syndol, a 30-year-old brand of painkilling tablets.
| Agency: McCann-Erickson Manchester and Universal McCann Manchester | Authors: Nick Thompson, Adele Fogarty and Jo Whitby |
Syndol
How
new thinking and a massage showed that life can begin at 30
INTRODUCTION
Syndol is an over-the-counter medicine, available to...
