Syndol - How new thinking and a massage showed that life can begin at 30

This case study demonstrates the contribution made by some impactful and unusual advertising in the rejuvenation of Syndol, a 30-year-old brand of painkilling tablets.
Agency: McCann-Erickson Manchester and Universal McCann Manchester Authors: Nick Thompson, Adele Fogarty and Jo Whitby

Syndol

How new thinking and a massage showed that life can begin at 30

INTRODUCTION

Syndol is an over-the-counter medicine, available to...