Campaign details
Brand: SymcorBrand owner: SymcorEntrant company: Symcor, MississaugaIdea creation: Symcor, Mississauga / Uncommon Toronto, TorontoMedia: The Myers Media Collective, TorontoMarket: CanadaSector: Business ServicesMedia channels: Newspapers, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
Two years ago, we began the journey of transforming our brand identity to reflect a 'new' Symcor, reinforce the company's new capabilities, and change outdated market perceptions. Spotlighting Symcor's differentiators within a highly saturated B2B market was essential. In...