Symcor: Head-Snap 2.0.2.0

Symcor, a provider of secure business process solutions supporting the digital transformation of Canada's largest institutions, wanted to increase market knowledge of the company's enhanced services in Canada.

Campaign details

Brand: SymcorBrand owner: SymcorEntrant company: Symcor, MississaugaIdea creation: Symcor, Mississauga / Uncommon Toronto, TorontoMedia: The Myers Media Collective, TorontoMarket: CanadaSector: Business ServicesMedia channels: Newspapers, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

Two years ago, we began the journey of transforming our brand identity to reflect a 'new' Symcor, reinforce the company's new capabilities, and change outdated market perceptions. Spotlighting Symcor's differentiators within a highly saturated B2B market was essential. In...

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