Sydney Water: Many ways to save

Catherine Edghill

Sydney Water, the water supplier, carried out a long-term behaviour change campaign in Australia.

Campaign details

Brand: Sydney WaterBrand owner: Government of New South WalesLead agency: Havas Media Australia, Host/HavasContributing agency: One Green Bean, IdentityCountry: AustraliaIndustries: Energy & water suppliersMedia channels: Content marketing, Integrated, Newspapers, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, TelevisionBudget: 5 - 10 million

Executive summary

Challenge:

In 2019 Greater Sydney was facing the worst drought in the region's history. With dam levels dropping at the fastest rate on record, Sydney Water needed to get people saving water, and quickly....

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