SWOCC’s Consumer brand relationship model

Maarten Tolboom

The consumer brand relationship model is based on the notion that these two groups are engaged in a 'relationship'.

SWOCC's Consumer brand relationship model

Maarten Tolboom

The consumer brand relationship model gives insight into the different relationships between consumers and their brands. The idea that consumers and brands can relate to each other is referred to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today