SWOCC’s Brand personality dimensions

A brand's 'personality' is derived from people associated with a brand, as well as via product-related attributes such as brand name, logo, communication style and price.

SWOCC's Brand personality dimensions

Emilie van den Berge, Edith Smit & Giep Franzen

One of many components of brand attributes is brand personality. Brand personality characteristics are derived directly from people associated with a brand, as well as...

Not a subscriber?

Schedule your live demo with our team today