The value disciplines of market leaders
Michael Treacy & Fred Wiersema
Based on analysis of the strategies of market leaders, Treacey and Wiersema defined three different value disciplines:
Combination of low price, quality, and buying convenience that 'no one can match'
Standardisation, simplification, control
Strict norms, aimed at fast transactions
Culture of efficiency; abhorrence of squandering
Breaking new grounds in products and services; offering the newest and best products
Strong focus on R&D and market exploitation
Loose adaptable organisation structure
Room for experimentation
Culture aimed at stimulating fantasy,...