The brand idea model
Nicolas Ind
The brand idea model is an integrated approach to corporate branding. The model stresses the importance of a well defined brand idea which should be integrated in all aspects of the organisation's systems and processes so that the brand is presented in a unified manner.
An organisation's identity is defined by its personality, its culture, its philosophy, its values, and its mission. This is the core of what an organisation is.
The organisation's identity is communicated outwards by the brand idea, which is the articulation of the unique attributes that make the organisation what...