SWOCC integrated branding model

Anna Giling

The success of the organisation depends to a large part on the interactions between employees and customers, a relationship based on internal and external activities of a company.

Brand models, architecture

SWOCC integrated branding model

Anna Giling

The SWOCC Wheel of Integrated Branding describes the basic steps that should be taken to make sure that the brand image is consistent at every point stakeholders come into contact with the brand. Since a brand...

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