SWOCC integrated branding model

The success of the organisation depends to a large part on the interactions between employees and customers, a relationship based on internal and external activities of a company.

SWOCC integrated branding model

Anna Giling

The SWOCC Wheel of Integrated Branding describes the basic steps that should be taken to make sure that the brand image is consistent at every point stakeholders come into contact with the brand. Since a brand is constantly changing, the parts of the model should not be viewed separately, but as a part of a continually changing whole.


If an organisation wants the brand to be the central point on which all disciplines and departments base their strategy, the brand promise must first be clearly defined. Only then is it...

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