Switzerland Tourism – Mountain Cleaner
CAMPAIGN : MOUNTAIN CLEANER
Client Company Name: Switzerland Tourism
Brand Name: Switzerland Tourism
Category: Leisure & Entertainment
CAMPAIGN BACKGROUND & SUMMARY
Tourism in general, so as Switzerland Tourism, are being faced with the economic recession and the cutback in travelling. In times like these, with smaller budgets at hand, its important to come up with innovative and entertaining ideas. This to generate attention for summer vacation in Switzerland. Goal was also to inexpensively reach a maximum number of people.
Reaching the main markets such as D, UK, NL, F,...