Switching On To Interaction
Nick McConnell Broadsystem
Television is probably the world's most popular medium currently only 1% of UK households do not have a television (National Office of Statistics) and viewing figures in Europe on average reach a staggering three hours and 33 minutes per person every day (Eurodata TV).
TV is compelling because of its richness of content. However, the media landscape is changing. TV is coming under increasing pressure from alternative activities for example, BT (British...