Switching on to interaction

Nick McConnell, director of sales and marketing at Broadsystem, outlines the history of interactive TV in the UK and reports on a survey to investigate who interacts and what motivates them.

Switching On To Interaction

Nick McConnell Broadsystem

Television is probably the world's most popular medium currently only 1% of UK households do not have a television (National Office of Statistics) and viewing figures in Europe on average...

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