Brief explainer
Amplified Intelligence has been working on the method, collection and analysis of human visual attention to advertising for five years. To be clear, we’re not talking medical grade cognitive processing scanning here, rather a simple (although complex to collect) measure of visual attention to advertising to shift transactional value away from the traditional Opportunities To See. Which is, at best, a measure of whether an ad was served and, at worst, a guess as to whether anyone was looking.
In 2020, and in response to growing calls from industry, Amplified Intelligence developed attentionTRACE Media Planner, an attention-based media-planning...