Swisse, an Australian professional nutrition brand, occupies the No. 1 position in imported health care products on major e-commerce platforms. After the 2020 epidemic, the field of big health has received unprecedented attention. At this time, the brand hopes to boost sales, strengthen awareness, increase brand voice and exposure, and attract fans for official accounts and flagship stores.
Case details
Brand: Swisse/Swisse
Brand owner: Swisse/Swisse
Main agency: Mengtong Communication/MT
Main agency holding group: Mengtong Communication/MT
Market launch: Mainland China
Industry: Healthcare
Media channels:influencers (star/celebrity spokesperson, key...
