Swissair

As the industry becomes more uniform and competition more aggressive, the challenge lies in differentiating Swissair from its competitors and creating a sustainable advantage.
  

Swissair

Brand Name: Swissair Product Type or Description: AirlineCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Swissair

THE COMMUNICATIONS STRATEGY:

'Business travel should be as painless as possible,...