Swisher International Group Inc.: Mail Pouch Tobacco's Ads On Barns campaign

Judson Knight

From the early years of the twentieth century until the federal Highway Beautification Act outlawed them in the 1960s, America's two-lane highways were dotted with a variety of novel advertising signs.

Swisher International Group Inc.: Mail Pouch Tobacco's Ads On Barns campaign

Judson Knight

Overview

From the early years of the twentieth century until the federal Highway Beautification Act outlawed them in the 1960s, America's two-lane highways were dotted with a variety of novel advertising signs. There were the Burma-Shave's witty rhymes promoting shaving cream, ads luring tourists to Rock City, and barns emblazoned with the words "CHEW MAIL POUCH TOBACCO," followed by "TREAT YOURSELF TO THE BEST."

Mail Pouch was a brand of chewing tobacco, or plug, produced by Helme Tobacco. Later General Cigar Company purchased Helme, and, still later,...

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