Swinton Insurance: Triggered Emails

Red C's campaign for Swinton Insurance, which won Silver at the 2010 DMA Awards, used emails to engage with customers throughout the year - not just at renewal time.

Swinton Insurance: Triggered Emails


CLIENT • Swinton Insurance

THE TEAM • Julian Gratton, Jennie Ambrose, Natalie Cooke, Katie Shoard, Amy Estcourt, Katie Atkinson, Libby Morris, Elliott Snaith, Katherine Marrs, Wayne Pretyl. Other contributor: Cheetahmail — Email distribution partners.

WHAT IS WONDERFUL ABOUT THIS WORK?• Insurance brokers have little engagement with their customers, but just bombard them for 30 days at renewal time! We used triggered emails to engage with customers and prospects throughout the year. Emails are opened and read by over 150,000 on average, adding 7,905 quotes and additional premium income of...

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