Swinburne University of Technology: Swintopia virtual open day

Swinburne University of Technology, an Australian university, created Swintopia in Australia to replace its in-person open day during the COVID-19 pandemic.

Campaign details

Brand: Swinburne University of TechnologyBrand owner: Swinburne UniversityEntrant company: Isobar, MelbourneMarket: AustraliaSector: Educational, universitiesMedia channels: Gaming & in-game advertising, Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Most Australian universities run a physical Open Day where prospective students attend the campus, learn about the academic offering, student life and career paths. For Swinburne University of Technology (one of the leading universities in Victoria, Australia) Open Day is the biggest student acquisition driver of the year.

Enter COVID-19. The international student market...

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