Swiggy: #SwiggyHasItAll

Swiggy, an on-demand convenience delivery platform, increased app installations and orders by using targeted ads for millennials and Gen Z.

Campaign details

Brand: SwiggyAgency: M&C SaatchiRegion: APAC

Campaign video

Strategy

Objective

Swiggy had already established itself as a loved on-demand convenience delivery platform pre-COVID. However, the restrictions of the pandemic accelerated the need to improve the overall last mile delivery infrastructure. Keeping user needs in mind, Swiggy stepped up to the challenge and diversified the offerings on its platform ranging from Instamart, Genie, Gourmet and Meat/Seafood, to become practically a superapp of on-demand convenience deliveries. Swiggy wanted to :

  1. To spread awareness about quick home deliveries or qCommerce to help users stay at home during...

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