Swiggy: Driving instant impact with one click install campaign on Glance

Swiggy, an e-commerce site, increased first-time orders and the number of high-quality users in India by utilising an innovative smartphone lock-screen advertising platform.

Campaign details

Brand: SwiggyAgency: InMobiRegion: APAC

Strategy

Objective

Founded in 2014, Swiggy is India's leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 1,85,000 restaurant partners and stores in over 500 cities. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience that is centered around the user's experience.

With India's food and delivery space being highly cluttered, Swiggy was faced with the challenging task of creating a standout campaign.

Through the campaign, the brand aimed...

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