#SweatAndDrinkGatoradeUser Education Project

Gatorade is the world's leading sports drink. In the Chinese market, facing the pulse of competing products, Gatorade hopes to seize the opportunity of the major sports events in the summer of 2021, communicate and educate target consumers, consolidate its leadership in the sports drink field, and increase market share and brand preference.

Case details

Brand: Gatorade

Brand owner: PepsiCo

Main agency: Mindshare China

Main agency holding group: WPP

Market launch: Mainland China

Industry: Sports Drinks

Media Channels: Influencers (Key Opinion Leaders), Websites/Microsites, Mobile & Apps, User Native Content (UGC), Social (Zhihu), Short Video & Live Streaming (TikTok), Online Video (Beep) mile)

Budget: 4-5 million

Case Summary

In the Chinese market, Gatorade hopes to consolidate its leadership in sports drinks, differentiate it from other functional drinks, and create a strong association with sports scenes. In-depth communication with consumers aged 16-30 who are interested in...

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