#SweatAndDrinkGatoradeUser Education Project

Gatorade is the world's leading sports drink. In the Chinese market, facing the pulse of competing products, Gatorade hopes to seize the opportunity of the major sports events in the summer of 2021, communicate and educate target consumers, consolidate its leadership in the sports drink field, and increase market share and brand preference.

Case details

Brand: Gatorade

Brand owner: PepsiCo

Main agency: Mindshare China

Main agency holding group: WPP

Market launch: Mainland China

Industry: Sports Drinks

Media Channels:Influencers (Key Opinion Leaders), Websites/Microsites, Mobile & Apps, User Native Content...

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