#SweatAndDrinkGatoradeUser Education Project
Fiona Xiang, Frederick Fang, Yoga Wang
Gatorade is the world's leading sports drink. In the Chinese market, facing the pulse of competing products, Gatorade hopes to seize the opportunity of the major sports events in the summer of 2021, communicate and educate target consumers, consolidate its leadership in the sports drink field, and increase market share and brand preference.
Case details
Brand: Gatorade
Brand owner: PepsiCo
Main agency: Mindshare China
Main agency holding group: WPP
Market launch: Mainland China
Industry: Sports Drinks
Media Channels:Influencers (Key Opinion Leaders), Websites/Microsites, Mobile & Apps, User Native Content...
