Case details
Brand: Gatorade
Brand owner: PepsiCo
Main agency: Mindshare China
Main agency holding group: WPP
Market launch: Mainland China
Industry: Sports Drinks
Media Channels: Influencers (Key Opinion Leaders), Websites/Microsites, Mobile & Apps, User Native Content (UGC), Social (Zhihu), Short Video & Live Streaming (TikTok), Online Video (Beep) mile)
Budget: 4-5 million
Case Summary
In the Chinese market, Gatorade hopes to consolidate its leadership in sports drinks, differentiate it from other functional drinks, and create a strong association with sports scenes. In-depth communication with consumers aged 16-30 who are interested in...