SVOD subscriptions grow despite increasing service fees

Celeste Huang

The average UK household subscribes to 2.7 SVOD services, while their counterparts in the US pay for 4.5 SVOD services, according to Kantar.

The average UK household subscribes to 2.7 SVOD services, while their counterparts in the US pay for 4.5 SVOD services, according to Kantar. 

In its latest Media Trends & Predictions 2024 report, Kantar predicts that video-on-demand (VOD) platforms will continue raising subscription fees, increasing households’ total spend on subscriptions worldwide. 

The UK market saw a healthy subscription growth in Q3 2023, largely due to the “£1.99 for 3 months” campaign by Disney+. However, consumers who rotate between services are still on the rise: Kantar noted the SVOD cancelling rateamong UK...

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