Sustaining personal mobility in the evolving urban living context

Kevin M. Joostema

The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the U.S.

Sustaining personal mobility in the evolving urban living context

Kevin JoostemaGfK Custom Research N.A./GfK Automotive, United States

WHY IS THIS RELEVANT – FOR AUTOMOTIVE MANUFACTURERS AND OTHERS?

The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been – but one might argue more inline with other global standards.

The New Urbanism and urban-living movements in the United States represent some of the most exciting consumer movements for the next decade and beyond.

It is ironic that if you just talked...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands