Sustainable Motivation
Attitudinal and Behavioural Drivers for Action
David Elliott MPG International, United Kingdom
APPROACH TO THE STUDY
The study overall is in three phases:
Phase I: to establish the current level of knowledge and understanding of attitudes and motivations (this current phase);
Phase II: to classify attitudes into measurable parameters;
Phase III: undertake original research to benchmark and compare these attitudes worldwide.
Phases II and III are currently not funded.
This current phase is work-in-progress and has been based on:
Contacting individuals and organisations around the world to identify relevant research (almost 1,000 people have been contacted in...