Sustainable motivation. Attitudinal and behavioural drivers for action

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.

Sustainable Motivation

Attitudinal and Behavioural Drivers for Action

David Elliott MPG International, United Kingdom

APPROACH TO THE STUDY

The study overall is in three phases:

  • Phase I: to establish the current level of knowledge and understanding of attitudes...