Sustainable living megatrend: Whitespace opportunities

In this report Euromonitor surveys the market for sustainable products in Europe, the Americas and APAC, identifying key opportunities.
  • Consumers in France, Denmark, Sweden, Spain and Italy along with Canada, Australia, Malaysia, China and Vietnam are spending increasing amounts on sustainable products, making these important markets for the category.
  • Although consumers are becoming more concerned about environmental and sustainability issues, perceptions around affordability, performance and scepticism remain significant barriers to purchasing products that make sustainability claims.
  • Organic-labelled products are key sustainability purchases in Europe and North America, whereas China leads the world in terms of its share of the meat substitute market.
  • Eastern European countries are lagging behind their western neighbours when it comes to investing in sustainable products,...

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