Sustainability, womens’ sport and the metaverse: Sports marketing trends for 2023

With live sports events back in action and massive global tournaments upcoming, brands and marketers will need to quickly consider how to engage savvier fans, booming technology and a move to more digital-focused content.

A very controversial FIFA World Cup in Qatar has changed the entire landscape for brand marketing and advertising around one of the biggest sporting events in the world.

From the Rugby World Cup in France and the Women’s Football World Cup in Australia...

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