Sustainability: The new dimension of brand trust

This is now an opportunity for companies to redefine how they frame their obligations to future generations to ensure they are doing their utmost to decarbonise their business processes and implement more sustainable models.

Successful brands are shaped by trust. Their ability to deliver compelling brand promises differentiates them from competitors and provides customer confidence. Trust is the very foundation of branding, but when it is lost, the result can be catastrophic....

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