Sustainability Perceptions Index 2023

A new study by Brand Finance and the International Advertising Association (IAA) exploring perceptions of the world’s most valuable brands in terms of their commitments – and action – on sustainability.
  • The Brand Finance/IAA Sustainability Perceptions Index quantifies the financial value of brand perceptions in terms of (in)action on sustainability issues.
  • The report demonstrates that a large part of major brands’ value is contingent on perceptions of their commitment to sustainable activities.
  • As well as illustrating how vital it is to effectively communicate around sustainability, this data will incentivise and help executives build a positive business case for further action....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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