Sustainability marketing lessons from Coca-Cola and Colgate-Palmolive

Anna Hamill

With consumers more focused on the sustainability practices of the brands they buy, it is essential for brands to ensure they are operating as ‘green’ as possible.

As the climate emergency becomes ever more obvious, many of the world’s biggest brands are working to ensure that their marketing and innovation programs minimize impact on the environment. But amid claims of greenwashing and distrust, communicating that...

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