Sustainability in the developing world

Developing nations are widely thought not to care about the environment, yet they perform better on sustainable behaviour than the West.

Sustainability in the developing world

Kamini Banga

The wasteful West has much to learn from developing markets, where recycling and conservation efforts are a matter of necessity

There is a perception that developing economies in their pursuit of growth are not concerned about climate change or the environment. Yet, the highest scoring consumers in terms of their environmentally sustainable behaviour were in the developing economies of India, Brazil and China, according to the 2009 Greendex survey conducted by the National Geographic Society and Globescan. Americans, Canadians and Japanese brought up the rear.

It is, however, not through design or efforts...

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