Sustainability in the developing world
The wasteful West has much to learn from developing markets, where recycling and conservation efforts are a matter of necessity
There is a perception that developing economies in their pursuit of growth are not concerned about climate change or the environment. Yet, the highest scoring consumers in terms of their environmentally sustainable behaviour were in the developing economies of India, Brazil and China, according to the 2009 Greendex survey conducted by the National Geographic Society and Globescan. Americans, Canadians and Japanese brought up the rear.
It is, however, not through design or efforts...