Sustainability: Doomed if you do, doomed if you don’t. Packaging insights for a 3-way win: consumers, brand and planet

Zeroes in on one facet of sustainability, plastic pollution, and the communication of sustainability efforts through packaging.


The term sustainability is rather broad ranging and complicated: from renewable fuel sources to protecting ecosystems, from reducing carbon emissions to recycling better. In its totality, it can feel rather overwhelming to the point of making one feel helpless and paralysed at the scale of challenges. To tackle this, in this paper, we zero in on one facet of sustainability: plastic pollution. Specifically, we mean plastic packaging and communication of sustainability efforts through packaging. While plastic pollution has been a reality for several years, the need to address this has recently become more urgent than ever.

In 2018, China...

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