Sustainability at high-speed: Revolutionising a mature sector with the creation of a new brand

Oscar Santamaría, Anders Braekken and Jordi Crespo

In 2022, Spain’s first private high-speed rail operator, IRYO, was created.

The next generation of mobility

In 2022 IRYO was created, Spain's first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear positioning differentiating itself from its competitors through:

  • Sustainability and corporate responsibility. The most sustainable, quietest and fastest fleet in Europe.
  • Flexibility. The only rail and mobility operator to offer its passengers flexible tickets with no restrictive fares, where customers can make changes without losing their money.
  • Different comfort options available. Compared to other competing fares,...

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