Sustainability and recycling-by-design

Details how and why companies must rise to the challenges posed by consumers and redesign their business models around the “circular economy”, where consumers are already active.

Sustainability: Opportunities and challenges for brands

This article is part of a series of articles on sustainability. Read more.

Need to know

  • 62% of consumers are attracted to companies that believe in reducing plastics and improving the environment
  • Businesses will shift from the traditional ethos of “take, make waste” and embrace the ‘circular economy’ which puts emphasis on reverse logistics, repair, maintenance, disassembly, end of life, collection, hygiene and labelling
  • Collaborate with others to solve problems collectively. 250 companies, including PepsiCo, Unilever and H&M, will team up with governments to boost recycling and end the flow of plastic...

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