Surviving the Process of Elimination
“There are a lot of layers of competition to get through . . . the challenge that Chevrolet has in marketing . . . How do you get them into the seat to even drive the car?”
Tom Shellworth, 30-year Chevrolet...
“There are a lot of layers of competition to get through . . . the challenge that Chevrolet has in marketing . . . How do you get them into the seat to even drive the car?”
Tom Shellworth, 30-year Chevrolet...
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