Survival of the Focused: Using Research to Build Effective Online Relationships

Alex Johnston

This paper briefly describes why the Internet is important to marketers. It then discusses the need for effective research to create effective online relationships between companies and their customers.

Survival of the Focused: Using Research to Build Effective Online Relationships

Alex Johnston Research International, UK

INTRODUCTION

The World Wide Web was invented in 1991 by Tim BernersLee at CERN in Switzerland. The Internet did exist before this, however...

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