Surf: Unleashing mom’s wiseness into income generation with Surf’s Wise University

Laundry detergent Surf launched Wais University to offer cost-conscious mothers in the Philippines opportunities and skills to improve their income-earning potential.

Why is this work relevant for Strategy & Effectiveness?

For decades, Surf has been committed to providing cost-effective and quality laundry solutions. It primarily caters to Filipinas 25-54 from SEC CDE, moms who, despite limited income, are proven...

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