Surf: Surf’s livestreamer collaboration – From One Wise Mom to Another
Loren Saguil, Stacey Gudani, Rachel Marquez
Surf, a laundry detergent brand, improved its brand power in the Philippines by partnering with the livestreaming platform KUMU where they had content creators share laundry and thrifting experiences.
Campaign details
Brand: Surf Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Laundry products Media channels:Content marketing, Mobile & apps, Online display, Social media, Word of mouth, Influencers,...