Surf Excel: Handful of Happiness

Arpan Jain

Surf Excel, the detergent brand, partnered with Help Age India to help the elderly celebrate Holi with their families amidst COVID-19 restrictions in India.

Campaign details

Brand: Surf ExcelBrand owner: UnileverEntrant company: VMLY&R Commerce India - IndiaIdea creation: VMLY&R Commerce MumbaiMarket: AsiaSector: Household & domesticMedia channels: Social media, Direct marketing, Online video, Merchandise & free gifts, Websites & micrositesBudget: Up to 500k

Executive summary

‘Handful of Happiness’ is a heart-touching experience that became a new medium for the elderly at old-age homes to celebrate Holi with their well-wishers and families amidst COVID-19 restrictions.

Holi is an Indian festival where loved ones adorn each other with colours. But the pandemic...

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