Surf Excel: Colors of togetherness

Surf excel, a laundry detergent brand, launched a campaign in India to foster 'togetherness' between loved ones during the new normal through the colours of Holi and demonstrate that physical distance shouldn't deter emotional connections between loved ones.

The communication goal

Surf excel has always believed that "if dirt helps instill the right values in children, then dirt is good". Their latest Holi campaign #RangAchhehai (Colors are good) encouraged millions of Indians to celebrate one of their most...

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