Surf Excel: Colors of Togetherness

Detergent brand Surf excel turned to online ordering to deliver engagement while putting the colour and togetherness back into an important Indian festival.

Campaign details

Brand: Surf ExcelBrand owner: UnileverEntrant company: Mindshare India - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Household & domesticMedia channels:Word of mouth, Influencers, KOLs, Packaging & design, Social media, Online...

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