Surf Excel: Colors of Togetherness

Sanaa Jummal, Advait Purandare, Ajay Mehta

Detergent brand Surf excel turned to online ordering to deliver engagement while putting the colour and togetherness back into an important Indian festival.

Campaign details

Brand: Surf ExcelBrand owner: UnileverEntrant company: Mindshare India - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Household & domesticMedia channels:Word of mouth, Influencers, KOLs, Packaging & design, Social media, Online...

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