Surf: Driving Surf Antibac relevance during the pandemic

Laundry detergent brand Surf used innovative AI-enabled technology to reach its target audience and boost sales of its new affordable antibacterial variant in the Philippines.

Campaign details

Brand: SurfBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: SilverpushMarket: PhilippinesSector: Laundry productsMedia channels: Programmatic display, Social media, Webistes & micrositesBudget:Up to...