Surf: Bursting the bubble to sell more suds

Surf, a laundry detergent brand, launched a campaign in the UK to increase relevance and market growth.

Campaign details

Brand: SurfAgency: adam&eveDDB

Executive Summary

Alright gawjus.

Do you like reading APG papers to learn about the thinking behind the industry's most lauded campaigns?

If so, this is gonna get a little bit #awks.

Because this is a paper...