Surf: Bursting the bubble to sell more suds

Surf, a laundry detergent brand, launched a campaign in the UK to increase relevance and market growth.

Campaign details

Brand: SurfAgency: adam&eveDDB

Executive Summary

Alright gawjus.

Do you like reading APG papers to learn about the thinking behind the industry's most lauded campaigns?

If so, this is gonna get a little bit #awks.

Because this is a paper about...Perf with Surf.

Yep, you remember.

The one with Dani Dyer and that incessant branded catchphrase of hers.

Award-winning, industry-leading work it certainly aint.

But in a world where our industry has become dangerously disconnected from the consumers we're supposed to serve, that's exactly the point babes.

Instead, this is a paper about bubbles and how...

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