Campaign details
Brand: SurfAgency: adam&eveDDB
Executive Summary
Alright gawjus.
Do you like reading APG papers to learn about the thinking behind the industry's most lauded campaigns?
If so, this is gonna get a little bit #awks.
Because this is a paper about...Perf with Surf.
Yep, you remember.
The one with Dani Dyer and that incessant branded catchphrase of hers.
Award-winning, industry-leading work it certainly aint.
But in a world where our industry has become dangerously disconnected from the consumers we're supposed to serve, that's exactly the point babes.
Instead, this is a paper about bubbles and how...