Surf: AI-enabled antibacterial launch

Laundry detergent, Surf, launched its antibacterial variant in the Philippines by talking to consumers in moments that mattered.

Campaign details

Brand: SurfBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Laundry productsMedia channels: Content marketing, Online video, Radio & audio, Social media, Television, Websites & micrositesBudget:Up...

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