Supradyn: Memory test

Supradyn, a multivitamin brand owned by the multinational pharmaceutical company Bayer, increased reach and gender equality mentions on social media in Turkey by running an online memory test.

Campaign Details

Brand: Bayer / Supradyn / Pınar SaltatAgency: MullenLoweRegion: EMEA

Campaign video

Strategy

Objective

Supradyn is a multivitamin brand offering physical & mental support and energy boost to consumers. It was launched in 1959 as the 1st Multivitamin in the world also has a strong heritage in Turkey.

In Turkey there are still considerable gaps in the achievement of gender equality. Women and girls still face serious disparities, discrimination, restrictions, and different forms of violence which have severe impacts on them and the society as a whole. Despite recent improvements, women are underrepresented in...

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