SuperNAN: Super Relatable SuperNAN

A campaign by SuperNan, a Chinese Infant milk formula company specialising in a hypoallergenic formula, raised brand awareness by tailoring its advertisements to young mothers.

Campaign details

Brand: SuperNANBrand owner: NestléEntrant company: Mindshare China, ShanghaiMarket: China (Mainland)Sector: Baby foodMedia channels: Online video, Social mediaBudget: 3 - 5 million

Executive summary

As a challenger brand specializing in allergies...